Frequently Asked Questions
Everything you need to know about xLoyalty.io — from getting started to advanced features.
About Loyalty Programs
Understanding the fundamentals of customer loyalty.
Loyalty programs reward repeat purchases and key customer behaviors — like sign-ups, referrals, or social media engagement — with points that customers can exchange for discounts, special offers, or freebies.
They are designed to increase customer retention, boost average order value, and drive higher purchase frequency. With xLoyalty.io, you can set up a points-based system where customers earn points for every euro spent, and redeem them for rewards at milestones you define.
They are designed to increase customer retention, boost average order value, and drive higher purchase frequency. With xLoyalty.io, you can set up a points-based system where customers earn points for every euro spent, and redeem them for rewards at milestones you define.
Loyalty programs increase sales by encouraging repeat purchases and improving customer retention. By rewarding actions like buying more frequently or spending above a certain amount, they increase the average order value.
Programs also create a sense of exclusivity and motivate customers to engage more with your brand. According to industry research, loyal customers account for 70-90% of total sales, and their basket value is up to 3x higher than non-loyal customers.
Programs also create a sense of exclusivity and motivate customers to engage more with your brand. According to industry research, loyal customers account for 70-90% of total sales, and their basket value is up to 3x higher than non-loyal customers.
Loyalty programs work best for stores with products or services that have a high purchase frequency — such as cafés, restaurants, bakeries, retail shops, beauty salons, pharmacies, and food & beverage businesses.
They’re also highly effective if you’re competing with similar stores in your area, helping you stand out by offering extra value and rewards. Whether you’re a single store or a chain, xLoyalty.io makes professional loyalty programs accessible and affordable.
They’re also highly effective if you’re competing with similar stores in your area, helping you stand out by offering extra value and rewards. Whether you’re a single store or a chain, xLoyalty.io makes professional loyalty programs accessible and affordable.
Loyalty marketing is a strategy focused on growing and retaining existing customers through incentives and rewards.
It’s important because it costs 5x less to retain an existing customer than to acquire a new one. Loyal customers typically spend more, shop more frequently, and are more likely to refer others. The Pareto principle applies: 20% of your customers generate 80% of your revenue.
It’s important because it costs 5x less to retain an existing customer than to acquire a new one. Loyal customers typically spend more, shop more frequently, and are more likely to refer others. The Pareto principle applies: 20% of your customers generate 80% of your revenue.
Based on behavioral science, when customers collect points and receive rewards, the brain’s reward system is activated, releasing dopamine. This positive reinforcement builds a habit over time, making customers more likely to repeat the behavior.
The act of collecting points creates an ongoing engagement loop — the more they collect, the more motivated they become to continue, driving repeat visits and purchases.
The act of collecting points creates an ongoing engagement loop — the more they collect, the more motivated they become to continue, driving repeat visits and purchases.
Loyalty Program ROI
Understanding the business impact of loyalty.
Key metrics to track include: customer lifetime value (CLV), repeat purchase rate, average order value (AOV), member vs. non-member spending, and redemption rates.
With xLoyalty.io’s marketing analytics dashboard, you can filter members by revenue, visits, age, and engagement level to see exactly how your loyalty program impacts your bottom line. Industry data shows that companies measuring loyalty ROI report an average of 4.9x more revenue than expenses.
With xLoyalty.io’s marketing analytics dashboard, you can filter members by revenue, visits, age, and engagement level to see exactly how your loyalty program impacts your bottom line. Industry data shows that companies measuring loyalty ROI report an average of 4.9x more revenue than expenses.
With xLoyalty.io, costs are transparent and predictable. Plans start at €60/month for the Basic plan (up to 1,000 members) and scale up based on your needs. Annual plans include free setup, free SMS credits, and 2 months free.
The total cost depends on your plan, number of stores, and SMS usage. There are no hidden fees or per-card charges. Visit our pricing page for detailed plan comparison.
The total cost depends on your plan, number of stores, and SMS usage. There are no hidden fees or per-card charges. Visit our pricing page for detailed plan comparison.
Profitability is influenced by several factors: reward value and redemption rates, customer engagement levels, average order value, and how well you communicate with members through SMS and email campaigns.
A well-balanced program with attractive rewards and high engagement will typically generate a higher return on investment. xLoyalty.io provides the analytics and tools to optimize all of these factors.
A well-balanced program with attractive rewards and high engagement will typically generate a higher return on investment. xLoyalty.io provides the analytics and tools to optimize all of these factors.
88.5% of companies trust loyalty programs to help them overcome inflation crises. 67.7% plan to increase investment in customer retention. 80% of companies measuring loyalty ROI reported positive ROI. Loyalty leaders grow revenue 2.5x faster than competitors.
Members who redeem personalized offers spend 4.5x more annually than members who never use such offers.
Members who redeem personalized offers spend 4.5x more annually than members who never use such offers.
Getting Started with xLoyalty.io
Everything about setup, onboarding, and launching your program.
Simply request a free demo. Our team will schedule a personalized presentation where we’ll show you the platform, discuss your specific needs, and recommend the right plan for your business.
We’ll cover everything from PVC cards vs. digital wallets, POS integration options, and the best loyalty strategy for your industry.
We’ll cover everything from PVC cards vs. digital wallets, POS integration options, and the best loyalty strategy for your industry.
Our onboarding process is designed to get you up and running quickly:
1. Consultation: We discuss your business needs, goals, and customer base.
2. Setup & Configuration: We configure your loyalty program — points rules, rewards, member tiers, SMS templates, and Google Wallet/Apple Wallet passes with your branding.
3. Training: We train your staff on using the web POS, admin dashboard, and daily operations.
4. Launch: Go live and start enrolling members!
With xLoyalty.io, you can be fully operational in just a few days.
1. Consultation: We discuss your business needs, goals, and customer base.
2. Setup & Configuration: We configure your loyalty program — points rules, rewards, member tiers, SMS templates, and Google Wallet/Apple Wallet passes with your branding.
3. Training: We train your staff on using the web POS, admin dashboard, and daily operations.
4. Launch: Go live and start enrolling members!
With xLoyalty.io, you can be fully operational in just a few days.
With xLoyalty.io, you can have a fully configured loyalty program up and running in just a few days. This includes admin setup, POS configuration, Google Wallet/Apple Wallet pass design, and staff training.
For more complex setups with multiple stores, custom integrations, or data migration from another provider, we typically complete everything within 2-3 weeks.
For more complex setups with multiple stores, custom integrations, or data migration from another provider, we typically complete everything within 2-3 weeks.
Yes! We can help you migrate from your current provider with minimal disruption. This includes:
Member Data Migration: Import your existing members, points balances, and contact information via CSV.
Program Replication: We’ll help replicate your current program’s rules and rewards structure.
Wallet Pass Setup: Design new Google Wallet/Apple Wallet passes with your branding.
Contact us to discuss your migration plan.
Member Data Migration: Import your existing members, points balances, and contact information via CSV.
Program Replication: We’ll help replicate your current program’s rules and rewards structure.
Wallet Pass Setup: Design new Google Wallet/Apple Wallet passes with your branding.
Contact us to discuss your migration plan.
Yes! All xLoyalty.io plans include a 14-day free trial after the initial setup. This gives you time to explore the platform, test features, and see how it works with your daily operations before committing to a subscription.
We also offer flexible payment terms: monthly, 6-month, or 12-month subscriptions.
We also offer flexible payment terms: monthly, 6-month, or 12-month subscriptions.
Absolutely. All xLoyalty.io plans include ongoing support via email, phone, and WhatsApp. We also provide:
• Loyalty marketing consulting to help optimize your program
• Technical support for POS devices, integrations, and wallet passes
• An AI-powered chatbot (xLoyalty.io AI GPT) for 24/7 platform and marketing guidance
• Loyalty marketing consulting to help optimize your program
• Technical support for POS devices, integrations, and wallet passes
• An AI-powered chatbot (xLoyalty.io AI GPT) for 24/7 platform and marketing guidance
Why Choose xLoyalty.io?
What sets us apart from the competition.
xLoyalty.io is purpose-built for brick-and-mortar stores — not just e-commerce. Here’s what makes us different:
• 15+ years of experience with 300+ loyalty implementations across Greece and Cyprus
• All-in-one solution: Admin dashboard, Web POS, member app, Google/Apple Wallet, SMS, email — everything included
• Affordable pricing: Enterprise-grade features starting at just €60/month — no per-card fees
• Android POS support: Native app for Sunmi, iMin, and PAX devices
• Personal support: Local team, personal consultation, staff training included
• Award-winning: Recognized by Boussias Communications in 2018 for loyalty excellence
• 15+ years of experience with 300+ loyalty implementations across Greece and Cyprus
• All-in-one solution: Admin dashboard, Web POS, member app, Google/Apple Wallet, SMS, email — everything included
• Affordable pricing: Enterprise-grade features starting at just €60/month — no per-card fees
• Android POS support: Native app for Sunmi, iMin, and PAX devices
• Personal support: Local team, personal consultation, staff training included
• Award-winning: Recognized by Boussias Communications in 2018 for loyalty excellence
xLoyalty.io offers significantly more value at a fraction of the cost:
• QIVOS: Starts at ~€200/month with limited features for SMEs
• PassKit: Charges €0.045 per card + €40/month base + €2,000-€3,000 setup fee
• xLoyalty.io: Complete solution from €60/month. Business plan at €170/month includes 5,000 wallet passes, WooCommerce plugin, API, Make.com integrations, and free setup with annual billing
We’re designed specifically for small and medium businesses, not enterprise-only.
• QIVOS: Starts at ~€200/month with limited features for SMEs
• PassKit: Charges €0.045 per card + €40/month base + €2,000-€3,000 setup fee
• xLoyalty.io: Complete solution from €60/month. Business plan at €170/month includes 5,000 wallet passes, WooCommerce plugin, API, Make.com integrations, and free setup with annual billing
We’re designed specifically for small and medium businesses, not enterprise-only.
xLoyalty.io serves a wide range of brick-and-mortar businesses including:
• Cafés and coffee shops
• Restaurants and fast food chains
• Bakeries and patisseries
• Retail stores and boutiques
• Beauty salons and spas
• Pharmacies
• Gyms and wellness centers
• Drive-through stations
• Any physical store or chain that wants to reward repeat customers
We’ve worked with businesses from single locations to chains with 17+ stores.
• Cafés and coffee shops
• Restaurants and fast food chains
• Bakeries and patisseries
• Retail stores and boutiques
• Beauty salons and spas
• Pharmacies
• Gyms and wellness centers
• Drive-through stations
• Any physical store or chain that wants to reward repeat customers
We’ve worked with businesses from single locations to chains with 17+ stores.
Yes! xLoyalty.io is designed to support multi-location businesses. Depending on your plan:
• Basic/Standard: 1 location
• Business: 1-2 locations, unlimited registers
• Grow: 1-4 locations, unlimited registers
• Platinum: 5-10 locations, unlimited registers
All locations share the same member database, so customers can earn and redeem points at any of your stores.
• Basic/Standard: 1 location
• Business: 1-2 locations, unlimited registers
• Grow: 1-4 locations, unlimited registers
• Platinum: 5-10 locations, unlimited registers
All locations share the same member database, so customers can earn and redeem points at any of your stores.
Features & Capabilities
Deep dive into what xLoyalty.io can do for your business.
Every xLoyalty.io plan includes:
• Marketing analytics and detailed reporting
• SMS to dynamic member groups
• PVC card compatibility with QR codes
• Transactional emails and SMS
• Bulk SMS for any country at competitive prices
• Birthday automation (SMS/email)
• Web Loyalty POS for any browser (desktop, tablet, mobile)
• Android POS device support (Sunmi, iMin, PAX)
• Import/export members and transactions
• REST API for developers
• Mobile number as member ID
• Marketing analytics and detailed reporting
• SMS to dynamic member groups
• PVC card compatibility with QR codes
• Transactional emails and SMS
• Bulk SMS for any country at competitive prices
• Birthday automation (SMS/email)
• Web Loyalty POS for any browser (desktop, tablet, mobile)
• Android POS device support (Sunmi, iMin, PAX)
• Import/export members and transactions
• REST API for developers
• Mobile number as member ID
xLoyalty.io creates personalized digital loyalty passes that live in your customers’ Google Wallet or Apple Wallet. Each pass features:
• Your company logo and brand colors
• The member’s full name and unique ID
• Links to your website and social media
• Real-time points balance updates
• Push notifications for promotions
Digital wallet passes are available in Standard, Business, Grow, and Platinum plans. In 2026, 75% of consumers prefer brands that offer mobile wallet loyalty cards.
• Your company logo and brand colors
• The member’s full name and unique ID
• Links to your website and social media
• Real-time points balance updates
• Push notifications for promotions
Digital wallet passes are available in Standard, Business, Grow, and Platinum plans. In 2026, 75% of consumers prefer brands that offer mobile wallet loyalty cards.
xLoyalty.io offers automatic customer categorization:
• Automatic Tiers: Members are categorized as Silver, Gold, or VIP based on spending thresholds you define (e.g., €1,000 in 6 months = Gold)
• Different Rewards: Each tier can have different rewards and redemption options
• Custom Fields: Add custom data fields for demographics and segmentation
• Dynamic Groups: Create target groups based on revenue, visits, age, or any custom criteria
Available in Pro plans (Business, Grow, Platinum).
• Automatic Tiers: Members are categorized as Silver, Gold, or VIP based on spending thresholds you define (e.g., €1,000 in 6 months = Gold)
• Different Rewards: Each tier can have different rewards and redemption options
• Custom Fields: Add custom data fields for demographics and segmentation
• Dynamic Groups: Create target groups based on revenue, visits, age, or any custom criteria
Available in Pro plans (Business, Grow, Platinum).
The referral module (available in Grow and Platinum plans) allows your members to earn rewards for bringing in new customers:
• Sign-up Bonus: Earn X points for every friend referred who signs up
• Revenue Share: Earn a percentage of points based on the referred friend’s purchases
• Built-in pyramid/network structure for tracking referral chains
This creates a powerful word-of-mouth engine for your business.
• Sign-up Bonus: Earn X points for every friend referred who signs up
• Revenue Share: Earn a percentage of points based on the referred friend’s purchases
• Built-in pyramid/network structure for tracking referral chains
This creates a powerful word-of-mouth engine for your business.
xLoyalty.io includes comprehensive SMS capabilities:
• Transactional SMS: Automatic notifications for points earned, rewards redeemed, and welcome messages
• Bulk SMS Campaigns: Send to dynamic groups based on filters (age, revenue, visits, last activity)
• Birthday SMS: Automatic greetings with special offers
• Global Coverage: Send SMS to any country worldwide at competitive prices
• Buy SMS credit packs and start sending instantly
85% of customers prefer text messages over calls or emails.
• Transactional SMS: Automatic notifications for points earned, rewards redeemed, and welcome messages
• Bulk SMS Campaigns: Send to dynamic groups based on filters (age, revenue, visits, last activity)
• Birthday SMS: Automatic greetings with special offers
• Global Coverage: Send SMS to any country worldwide at competitive prices
• Buy SMS credit packs and start sending instantly
85% of customers prefer text messages over calls or emails.
xLoyalty.io supports both coupons and prepaid gift cards:
• Coupons: Issue discount coupons (e.g., €10 off) with custom expiration dates. Give them to selected customers as special promotions
• Gift Cards: Prepaid gift cards where customers load a balance and spend it freely, with remaining balance tracked in the system
Both features are available in Pro plans.
• Coupons: Issue discount coupons (e.g., €10 off) with custom expiration dates. Give them to selected customers as special promotions
• Gift Cards: Prepaid gift cards where customers load a balance and spend it freely, with remaining balance tracked in the system
Both features are available in Pro plans.
The Points Multiplier feature lets you set different point earning rates for specific days or times:
• Day Multiplier: Double points every Monday, or any day you choose
• Happy Hour: Triple points during specific hours
• Promotional Periods: 5x points during special events or holidays
This drives traffic during slow periods and creates exciting promotional opportunities.
• Day Multiplier: Double points every Monday, or any day you choose
• Happy Hour: Triple points during specific hours
• Promotional Periods: 5x points during special events or holidays
This drives traffic during slow periods and creates exciting promotional opportunities.
Every xLoyalty.io Standard, Business, Grow, and Platinum plan includes a white-label progressive web app (PWA) for your members, customized with your company logo and brand colors. Members can:
• Check their points balance and transaction history
• View available rewards and promotions
• Download their Google Wallet / Apple Wallet pass
• Accept push notifications
• Access it from any browser — desktop or mobile
It opens with a simple link from your website — no app store download required.
• Check their points balance and transaction history
• View available rewards and promotions
• Download their Google Wallet / Apple Wallet pass
• Accept push notifications
• Access it from any browser — desktop or mobile
It opens with a simple link from your website — no app store download required.
Integrations & Compatibility
How xLoyalty.io connects with your existing tools.
xLoyalty.io integrates with thousands of apps through multiple channels:
• Make.com: Official xLoyalty.io integration on the Make.com App Store — connect with 1,000+ apps including Shopify, HubSpot, Salesforce, Mailchimp, and more. Business and Platinum plans include 2,000 free operations/month
• WooCommerce Plugin: Native WordPress/WooCommerce plugin for syncing loyalty points between physical and online stores (free with Pro plans)
• REST API: Full developer API for custom integrations
• ERP Systems: Connections with SoftOne, Entersoft, and Epsilon
• Make.com: Official xLoyalty.io integration on the Make.com App Store — connect with 1,000+ apps including Shopify, HubSpot, Salesforce, Mailchimp, and more. Business and Platinum plans include 2,000 free operations/month
• WooCommerce Plugin: Native WordPress/WooCommerce plugin for syncing loyalty points between physical and online stores (free with Pro plans)
• REST API: Full developer API for custom integrations
• ERP Systems: Connections with SoftOne, Entersoft, and Epsilon
The xLoyalty Pro WooCommerce plugin synchronizes loyalty points between your physical store and your WooCommerce e-shop. Customers earn and redeem points seamlessly, regardless of where the transaction takes place.
Features include: flexible loyalty rules (points per euro, product category points, birthday rewards), automated SMS notifications, detailed analytics, and advanced customer engagement tools.
Free with any Pro package. Download from WordPress.org.
Features include: flexible loyalty rules (points per euro, product category points, birthday rewards), automated SMS notifications, detailed analytics, and advanced customer engagement tools.
Free with any Pro package. Download from WordPress.org.
xLoyalty.io works on any device with a web browser, plus native support for Android POS devices:
• Sunmi: V2 Pro, T2, and other models — available in Sunmi App Store
• iMin: Swift series and others — available in iMin App Store
• PAX (WhatsPos): Available in PAX App Store
All Android POS devices support QR code scanning (PVC and digital cards) and receipt printing. You can also use any desktop, tablet, or mobile browser with the web-based POS.
• Sunmi: V2 Pro, T2, and other models — available in Sunmi App Store
• iMin: Swift series and others — available in iMin App Store
• PAX (WhatsPos): Available in PAX App Store
All Android POS devices support QR code scanning (PVC and digital cards) and receipt printing. You can also use any desktop, tablet, or mobile browser with the web-based POS.
Yes! Through Make.com, you can connect xLoyalty.io with any major email platform — Mailchimp, SendGrid, HubSpot, and more. For Grow and Platinum plans, SendGrid email marketing API is included natively.
You can automate email flows based on loyalty events: welcome emails, points balance updates, reward notifications, birthday campaigns, and win-back sequences for inactive members.
You can automate email flows based on loyalty events: welcome emails, points balance updates, reward notifications, birthday campaigns, and win-back sequences for inactive members.
Yes, xLoyalty.io provides a full REST API for developers. Available in Business, Grow, and Platinum plans, the API allows you to:
• Manage members and their profiles
• Record transactions and award points
• Process redemptions
• Query analytics data
• Trigger SMS and email campaigns
• Manage rewards, coupons, and gift cards
The API uses token-based authentication, JSON format, and comes with comprehensive documentation. View API docs.
• Manage members and their profiles
• Record transactions and award points
• Process redemptions
• Query analytics data
• Trigger SMS and email campaigns
• Manage rewards, coupons, and gift cards
The API uses token-based authentication, JSON format, and comes with comprehensive documentation. View API docs.
Pricing & Plans
Understanding xLoyalty.io costs and subscription options.
xLoyalty.io pricing is based on the number of members and store locations you need:
• Basic: €60/month (€50 annual) — 1 store, up to 1,000 members
• Standard: €120/month (€100 annual) — 1 store, up to 2,500 members + Wallet
• Business: €170/month (€142 annual) — 1-2 stores, up to 5,000 members + Wallet + API
• Grow: €270/month (€225 annual) — 1-4 stores, up to 10,000 members + Referrals + VIP
• Platinum: €470/month (€392 annual) — 5-10 stores, up to 50,000 members
All plans are available monthly, semi-annually (1 month free), or annually (2 months free).
• Basic: €60/month (€50 annual) — 1 store, up to 1,000 members
• Standard: €120/month (€100 annual) — 1 store, up to 2,500 members + Wallet
• Business: €170/month (€142 annual) — 1-2 stores, up to 5,000 members + Wallet + API
• Grow: €270/month (€225 annual) — 1-4 stores, up to 10,000 members + Referrals + VIP
• Platinum: €470/month (€392 annual) — 5-10 stores, up to 50,000 members
All plans are available monthly, semi-annually (1 month free), or annually (2 months free).
Setup fees vary by plan (€150-€300), but setup is FREE with annual or semi-annual subscriptions. This includes full configuration, staff training, loyalty consulting, and Google Wallet/Apple Wallet pass design (where applicable).
The minimum first-time subscription is 6 months for all plans. After that, you can continue with monthly, semi-annual, or annual billing. Annual subscriptions offer the best value with 2 months free and free setup.
SMS pricing varies by country. Annual subscribers receive free SMS credits with their plan:
• Basic: 500 free SMS
• Standard: 1,000 free SMS
• Business: 2,000 free SMS
• Grow: 3,000 free SMS
• Platinum: 5,000 free SMS
Additional SMS can be purchased in message packs. xLoyalty.io supports SMS delivery to every country worldwide at competitive rates. Contact us for pricing for your specific country.
• Basic: 500 free SMS
• Standard: 1,000 free SMS
• Business: 2,000 free SMS
• Grow: 3,000 free SMS
• Platinum: 5,000 free SMS
Additional SMS can be purchased in message packs. xLoyalty.io supports SMS delivery to every country worldwide at competitive rates. Contact us for pricing for your specific country.
Yes! xLoyalty.io offers Light plans for businesses that don’t need Google Wallet/Apple Wallet, the member web app, or push notifications. Light plans are available at reduced pricing. View Light plans.
No. xLoyalty.io pricing is fully transparent:
• No per-card fees
• No per-transaction fees
• No hidden charges
• SMS is pay-as-you-go (with free credits for annual plans)
• What you see on our pricing page is what you pay
• No per-card fees
• No per-transaction fees
• No hidden charges
• SMS is pay-as-you-go (with free credits for annual plans)
• What you see on our pricing page is what you pay
Security & Privacy
How we protect your data and prevent fraud.
Yes. xLoyalty.io takes data security seriously. The platform uses secure HTTPS connections, database encryption, and follows GDPR compliance guidelines for handling personal data. Each business has its own isolated database, and access is controlled through authenticated user accounts.
xLoyalty.io includes several fraud prevention measures:
• Points approval periods: Configurable delay before points become redeemable
• Transaction logging: Full audit trail of all point transactions
• Employee access control: Role-based permissions for staff accounts
• Member verification: Mobile number verification via SMS
• Redemption controls: Weekly/monthly redemption caps to prevent abuse
• Points approval periods: Configurable delay before points become redeemable
• Transaction logging: Full audit trail of all point transactions
• Employee access control: Role-based permissions for staff accounts
• Member verification: Mobile number verification via SMS
• Redemption controls: Weekly/monthly redemption caps to prevent abuse
Yes. xLoyalty.io is designed with GDPR compliance in mind. Members provide consent during registration, can access their data through the member web app, and can request data deletion. We process personal data solely for the purpose of operating the loyalty program as outlined in our terms of service.
Still Have Questions?
Our team is here to help. Book a free demo and we’ll walk you through everything.